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The Rules of Communication in a Bold New World

Julia Groom  | Published on 4/29/2019

The Rules of Communication in a Bold New World


Dave Saunders, Chief Idea Officer at Madison + Main, gives an interactive presentation about the development of communication, and how much things have changed over a relatively short, three decades. Dave’s presentation included thoughts on the web 1.0 to 4.0


Just 35 years ago, in the 1980’s the era of the PC began with the Commodore 64, a computer that could do, well, almost nothing. By 1990, the web 1.0 exploded. Only a few short years later, by 1998, the Web 2.0, known as the social web, was here with the launch of Google in 1998, LinkedIn in 2003 and Facebook in 2005. There are 5 billion adults in the world, and 60% of them are on Facebook.


The Semantic web, or Web 3.0, is driven by Google analytics. Instead of just Googling a dry cleaners, Google will find dry cleaners in your neighborhood. The next iteration of the web, Web 4.0 is the age of the intelligent agent, a.k.a. Siri, a web which anticipates your needs. We are walking around with a robot inner pockets.


For more on Dave’s presentation, see his Powerpoint presentation here: //